My Story
It started with a moment at the park.
After college, I started gaining weight. Over time, I reached around 245 pounds.
Then I had a health scare while playing with my daughter at a park. That moment made me realize I needed to change how I was taking care of myself.
At first, I thought eating healthier would be complicated. I thought I needed special foods and a whole new way of living. What I discovered was that everyday food and changes I could keep making were a place to start.
Over time, I lost about 90 pounds. Gluten-free and plant-based eating became part of my journey, and I started sharing what I was learning.
Today, more than one million people follow my content across four social platforms. My budget meal videos show that eating better can be simple, creative, and affordable.
I created Beyond Food Market because I kept coming back to one question: If food changed my life, how many other lives could it change?
Now I want to help you find your own starting point.
Jose’s experience is personal. Individual results vary.













