Jose smiling at a park picnic table holding a plant-based taco and a plate of greens

Beyond Food Market · Kindness Through Food

I lost 90 pounds. Now I help people make eating better feel possible.

I’m Jose, founder of Beyond Food Market. I share affordable, gluten-free, plant-based meals with a community of over one million followers across four social platforms. Let’s find meals that fit your goals, your budget, and your life.

Start with a few questions. Get a free seven-day starter plan.

1M+ followers across four social platforms.

0M+Followers Across 4 Platforms
0 LBSDropped Through Changing My Food
0M+Views on One Viral Food Video
0+ YEARSBuilding the Beyond Food Market Vision

My Story

It started with a moment at the park.

After college, I started gaining weight. Over time, I reached around 245 pounds.

Then I had a health scare while playing with my daughter at a park. That moment made me realize I needed to change how I was taking care of myself.

At first, I thought eating healthier would be complicated. I thought I needed special foods and a whole new way of living. What I discovered was that everyday food and changes I could keep making were a place to start.

Over time, I lost about 90 pounds. Gluten-free and plant-based eating became part of my journey, and I started sharing what I was learning.

Today, more than one million people follow my content across four social platforms. My budget meal videos show that eating better can be simple, creative, and affordable.

I created Beyond Food Market because I kept coming back to one question: If food changed my life, how many other lives could it change?

Now I want to help you find your own starting point.

Jose’s experience is personal. Individual results vary.

Jose holding a large plate of fresh fruit and vegetables outdoors

Your life is different. Your meal plan should reflect that.

Tell us what matters to you. We’ll use your answers to suggest meals, portions, and a shopping list that fit your routine.

  • Working toward weight loss.

  • Feeding a family on a budget.

  • Navigating gluten-free or other food restrictions.

  • Finding quick plant-based meals.

Build My Personal Meal Plan

As Seen On WGN 9

We Fed a Family of 4 for $13.67

Beyond Food Market joined WGN Morning News to show that eating better does not have to cost a fortune. We shopped the sales, used simple ingredients, and made a plant-based, gluten-free meal that could feed a family of 4 for just $13.67.

Beyond Food Market on WGN Morning News. You can also watch it on WGN's site.

What We Bought

  • Red Lentil RotiniBuy one, get one free
  • ZucchiniPurchased on sale
  • Yellow SquashPurchased on sale
  • Roma TomatoesPurchased on sale
  • Mushrooms

Grocery Total

$13.67

We shopped the sales and built the meal around what was affordable that week.

The Groceries

Everything we bought for the meal — red lentil rotini, zucchini, yellow squash, Roma tomatoes, and organic white mushrooms.

Red lentil rotini boxes, zucchini, yellow squash, Roma tomatoes, and white mushrooms on a wooden chair

The Receipt

No guessing. Here is the actual receipt from the grocery trip: $13.67.

Jewel-Osco grocery receipt totaling $13.67

How We Turned It Into Dinner

Here is exactly how we made the meal on the WGN Morning News segment — simple steps, real food, no special equipment.

  1. 1Prep the vegetablesCut up the mushrooms, zucchini, and yellow squash, then sauté everything in olive oil with a little mineral salt until tender.
  2. 2Make a simple tomato sauceRub four tomatoes with olive oil and a sprinkle of mineral salt. Heat olive oil in a pan, add the tomatoes, and cook for about 5 minutes to get a little char going. Reduce the flame and let them cook for about 15 minutes. Once they start to soften, smash them down with a wooden spoon, add Italian seasoning, and let it cook down for another 5 minutes until everything comes together. Let it sit, then pour it into the pot when ready.
  3. 3Cook the red lentil rotiniBoil the red lentil rotini in a pot until soft and tender. Drain it, leaving a little bit of the pasta water in the pot.
  4. 4Combine and serveOnce everything is cooked, throw it all in the pot together, mix it up, and serve.

The $13.67 total reflects the groceries purchased for the meal. A few basic pantry staples — like olive oil and mineral salt — were already on hand.

Big meals, real portions.

All of this food fed a family of 4 with big meals. Each box of red lentil rotini can easily feed two people — so yes, you can absolutely feed your family of 4 for this price.

Healthy Food Should Be Within Reach

Beyond Food Market is about showing people that eating better can be simple, affordable, and accessible. Sometimes it starts with something as basic as shopping the sales and turning a few vegetables and pasta into dinner for the whole family.

Beyond Food · Personalized Meal Planning

What if your meals planned themselves?

Tell us your budget, allergies, favorite foods and who's eating. We'll build the week around you.

  • 7 Days Free
  • Allergy Aware
  • Budget Smart
  • Grocery List Included
Build my free planNo credit card required.

Fresh personalized 14-day plans available with membership.

Colorful budget-friendly plant-based lunch bowl

Free Lunch Builder · Lunch Money

Lunch on any budget — free.

Tell us your budget, your allergies and what's already in your kitchen. Get a healthy plant-based lunch you can actually afford.

  • 100% Free
  • No Account Needed
  • Uses Your Pantry
  • Under 30 Minutes

The Beyond Food Market Ecosystem

More Than Food.
It's a Movement.

We're building a healthier future through food, technology, education, and community impact.

  • Beyond Food AI

    Smart recipes from what's in your pantry. Eat better. Waste less.

  • Artisan Products

    Salsa, treats, and more—made with real ingredients and love.

  • Community Impact

    Building healthier communities with access and education.

Real Food. Real Ingredients.

Meal Plans Made
With Love.

All gluten-free, plant-based, and made with ingredients you can feel good about.

Our Meal Plans
Platter of grilled peppers, eggplant and tomatoes with fresh basil
Plate of vegetable fried rice topped with fresh cilantro
Crisp flatbread topped with mixed greens and roasted sweet peppers

Cook once. Feel better all week.

Weeknight-fast meals built from pantry staples — no gluten, no dairy, no fuss.

Jose laughing on a deck while holding a homemade avocado and eggplant tostada

Our Mission

Bringing Nutritious Food
to Every Community.

We're bringing healthy, allergy-friendly food closer to every community through education, recipes, technology, artisan products, and future community initiatives — because everyone deserves to thrive.

  • Healthy Food

    Innovative ways to make fresh, allergy-friendly food available 24/7.

  • Technology

    Tools like Beyond Food AI that make eating well effortless.

  • Community

    Together we build healthier, happier neighborhoods.

Join the Movement

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