“I want to eat better, but I don’t know where to start.”
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Answer a few questions about your goals, budget, and food preferences. Discover your starting plan.
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Welcome to Beyond Food Market
From my own health transformation to a mission of bringing allergy-friendly, plant-based foods to every community. Together, we can build a healthier, stronger future.
My Story
After college, I started gaining weight. Over time, I reached around 245 pounds.
Then I had a health scare while playing with my daughter at a park. That moment made me realize I needed to change how I was taking care of myself.
At first, I thought eating healthier would be complicated. I thought I needed special foods and a whole new way of living. What I discovered was that everyday food and changes I could keep making were a place to start.
Over time, I lost about 90 pounds. Gluten-free and plant-based eating became part of my journey, and I started sharing what I was learning.
Today, more than one million people follow my content across four social platforms. My budget meal videos show that eating better can be simple, creative, and affordable.
I created Beyond Food Market because I kept coming back to one question: If food changed my life, how many other lives could it change?
Now I want to help you find your own starting point.
Jose’s experience is personal. Individual results vary.

Tell us what matters to you. We’ll use your answers to suggest meals, portions, and a shopping list that fit your routine.
Working toward weight loss.
Feeding a family on a budget.
Navigating gluten-free or other food restrictions.
Finding quick plant-based meals.
As Seen On WGN 9
Beyond Food Market joined WGN Morning News to show that eating better does not have to cost a fortune. We shopped the sales, used simple ingredients, and made a plant-based, gluten-free meal that could feed a family of 4 for just $13.67.
Beyond Food Market on WGN Morning News. You can also watch it on WGN's site.
Grocery Total
$13.67
We shopped the sales and built the meal around what was affordable that week.
Everything we bought for the meal — red lentil rotini, zucchini, yellow squash, Roma tomatoes, and organic white mushrooms.

No guessing. Here is the actual receipt from the grocery trip: $13.67.

Here is exactly how we made the meal on the WGN Morning News segment — simple steps, real food, no special equipment.
The $13.67 total reflects the groceries purchased for the meal. A few basic pantry staples — like olive oil and mineral salt — were already on hand.
Big meals, real portions.
All of this food fed a family of 4 with big meals. Each box of red lentil rotini can easily feed two people — so yes, you can absolutely feed your family of 4 for this price.
Beyond Food Market is about showing people that eating better can be simple, affordable, and accessible. Sometimes it starts with something as basic as shopping the sales and turning a few vegetables and pasta into dinner for the whole family.
Start Here
One brand, three clear choices: find your direction, make lunch today, or plan ahead.
“I want to eat better, but I don’t know where to start.”
Answer a few questions about your goals, budget, and food preferences. Discover your starting plan.
Free · Get Your 7-Day Starter Plan

Just need lunch today?
Build a lunch around your ingredients, budget, and preferences.
Ready to plan your meals?
Plan ahead with personalized meals and grocery lists that fit your life.
Our Projects

Bold, vibrant, and made with real ingredients you can feel good about.

Wholesome, nutrient-dense treats made with love for your furry family.


Wear the mission. Spread the love. Official merch coming soon.
The Beyond Food Market Ecosystem
We're building a healthier future through food, technology, education, and community impact.
Smart recipes from what's in your pantry. Eat better. Waste less.
Salsa, treats, and more—made with real ingredients and love.
Building healthier communities with access and education.
Free Meal Plans
A whole library of free plans on our Beacons page — 7-day, 2-week, and 4-week plans, indigenous meal plans, and more. All gluten-free, plant-based, and made with real ingredients.
Browse the Free Meal Plans


Cook once. Feel better all week.
Weeknight-fast meals built from pantry staples — no gluten, no dairy, no fuss.

Our Mission
We're bringing healthy, allergy-friendly food closer to every community through education, recipes, technology, artisan products, and future community initiatives — because everyone deserves to thrive.
Innovative ways to make fresh, allergy-friendly food available 24/7.
Tools like Beyond Food AI that make eating well effortless.
Together we build healthier, happier neighborhoods.
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