Jose smiling at a park picnic table holding a plant-based taco and a plate of greens

Welcome to Beyond Food Market

Healthy Food.
Healthier Communities.

From my own health transformation to a mission of bringing allergy-friendly, plant-based foods to every community. Together, we can build a healthier, stronger future.

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Jose holding a large plate of fresh fruit and vegetables outdoors

My Story

From Rock Bottom
to a Mission.

I lost my health. I lost my way.
Then I discovered the power of real food.

Through a gluten-free, plant-based lifestyle and a lot of hard work, I dropped 90 pounds and transformed my life. Now I'm on a mission to make healthy, delicious, allergy-friendly food accessible to every community.

  1. Rock Bottom

    Lost everything, including my health.

  2. Health Crisis

    Out of shape, sick, and tired of feeling helpless.

  3. 90 Pound Transformation

    A gluten-free, plant-based lifestyle changed everything.

  4. Beyond Food Market

    Now I create solutions to help others thrive.

  5. The Mission

    Bringing nutritious food to every community.

Read My Full Story

As Seen On WGN 9

We Fed a Family of Four for $13.67

Beyond Food Market joined WGN Morning News to show that eating better does not have to cost a fortune. We shopped the sales, used simple ingredients, and made a plant-based, gluten-free meal that could feed a family of four for just $13.67.

Watch the segment on WGN Morning News

WGN's player can't be embedded on other sites, so the segment opens on their site in a new tab. Scroll down the page to find us.

Watch on WGN 9

What We Bought

  • Red Lentil RotiniBuy one, get one free
  • ZucchiniPurchased on sale
  • Yellow SquashPurchased on sale
  • Roma TomatoesPurchased on sale
  • Mushrooms

Grocery Total

$13.67

We shopped the sales and built the meal around what was affordable that week.

The Groceries

Everything we bought for the meal — red lentil rotini, zucchini, yellow squash, Roma tomatoes, and organic white mushrooms.

Red lentil rotini boxes, zucchini, yellow squash, Roma tomatoes, and white mushrooms on a wooden chair

The Receipt

No guessing. Here is the actual receipt from the grocery trip: $13.67.

Jewel-Osco grocery receipt totaling $13.67

How We Turned It Into Dinner

Here is exactly how we made the meal on the WGN Morning News segment — simple steps, real food, no special equipment.

  1. 1Prep the vegetablesCut up the mushrooms, zucchini, and yellow squash, then sauté everything in olive oil with a little mineral salt until tender.
  2. 2Make a simple tomato sauceRoast four tomatoes with a little salt and olive oil until soft and tender. Smash them up, then cook them down until they form a nice sauce.
  3. 3Cook the red lentil rotiniBoil the red lentil rotini in a pot until soft and tender. Drain it, leaving a little bit of the pasta water in the pot.
  4. 4Combine and serveOnce everything is cooked, throw it all in the pot together, mix it up, and serve.

The $13.67 total reflects the groceries purchased for the meal. A few basic pantry staples — like olive oil and mineral salt — were already on hand.

Big meals, real portions.

All of this food fed a family of four with big meals. Each box of red lentil rotini can easily feed two people — so yes, you can absolutely feed your family of four for this price.

Healthy Food Should Be Within Reach

Beyond Food Market is about showing people that eating better can be simple, affordable, and accessible. Sometimes it starts with something as basic as shopping the sales and turning a few vegetables and pasta into dinner for the whole family.

Watch the Recipe on WGNSee More Budget Meals →

Our Projects

Upcoming Projects From Beyond Food Market

Beyond Food Market secure cashless vending box rendering

Our Mission & Vision

Beyond Food MarketHealthy Food. Closer to Home.

We're building a new way to bring healthier food options into communities where access is limited — through secure, cashless vending boxes designed for convenient neighborhood access.

  • Secure
  • Cashless
  • Community-Based
Explore the Project

The Beyond Food Market Ecosystem

More Than Food.
It's a Movement.

We're building a healthier future through food, technology, education, and community impact.

  • Beyond Food AI

    Smart recipes from what's in your pantry. Eat better. Waste less.

  • Artisan Products

    Salsa, treats, and more—made with real ingredients and love.

  • Community Impact

    Building healthier communities with access and education.

Real Food. Real Ingredients.

Meal Plans Made
With Love.

All gluten-free, plant-based, and made with ingredients you can feel good about.

Our Meal Plans
Platter of grilled peppers, eggplant and tomatoes with fresh basil
Plate of vegetable fried rice topped with fresh cilantro
Crisp flatbread topped with mixed greens and roasted sweet peppers

Cook once. Feel better all week.

Weeknight-fast meals built from pantry staples — no gluten, no dairy, no fuss.

Jose laughing on a deck while holding a homemade avocado and eggplant tostada

Our Mission

Bringing Nutritious Food
to Every Community.

We're bringing healthy, allergy-friendly food closer to every community through education, recipes, technology, artisan products, and future community initiatives — because everyone deserves to thrive.

  • Healthy Food

    Innovative ways to make fresh, allergy-friendly food available 24/7.

  • Technology

    Tools like Beyond Food AI that make eating well effortless.

  • Community

    Together we build healthier, happier neighborhoods.

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